
DigiWar, a comic series created by ZENITHknight (a post-80s young Chinese), consist of stories told through sarcastic conversation, featuring personified digital brands. The story lines present news about mobile phones, computers, game machines and, of course, the Internet. We asked ZENITHkinight to tell us his story.
TBG: Why did you start the comic series DigiWar?
ZK: There was a funny start. It all began because of a quarrel with someone about which is better – Windows or Mac OS. The debate took place on TGFC forum (a digi-club) but, as everyone knows, if you are too serious on forums, you lose arguments. So I found a way to express my point of view without allowing others to talk back. This is manga. It is not a problem for me since I studied art in school and have been working in animation, comics and game design fields.
TBG: How would you turn these digital products into personified characters?
ZK: I take into consideration how these brands target their customers, and also use my own understanding. For instance, the character Mac, of course, wears T-shirt and jeans, a very casual look. PC is in a suit and looks heavier and more inflexible. Sony is a fashionable youth with good taste; Sharp is more of a trendy young girl; Samsung wears typical Korean styled loose clothes.
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