Move over Starbucks, C-Store is bringing Italian coffee (cappuccinos, lattes, etc.) to convenience store shoppers – on the fast and cheap.

Just a few weeks after hearing about the innovative shopping in Korea subway from BBC News, we are excited to discover the technology applied by the online grocer Yihaodian. Shanghai commuters can find it in metro stations now.

As BBC reported,

Mobile technology is far more advanced in Korea, where Tesco this week unveiled a trial aimed at commuter shopping. Instead of opening up outlets, they’ve placed electronic posters along the walls of subway stations for a ‘shopping wall’, made to look like brightly-lit supermarket displays.

Click on the barcode, place your order, and it will be delivered to you when you’re home from work in the evening.

Hoping to bridge online and offline interest, Internet memes have been spotted on package designs for a while now. See other examples including Jiong on Kleenex tissue packs and “grass mud horse” on pen packaging. We have also noticed a new inspiration on the scene – the interface of China’s most popular instant messenger QQ by Tencent is now the packaging of a local snack product.

July 1^st, Air China launched its first “micro-flight” from Beijing to Xi’an, which was an exclusive flight that was only available for purchases via Air China’s  platform on Sina.

Participants registered for a Sina Weibo and went to http://weihangban.sina.com.cn/airchina/ to purchase a seat. To activate the offer, at least 150 seats needed to be purchased on one flight. Over 5,000 participants applied for this activity. Not only could netizens decided when and where to flight, they also were able to determine who would take them there (voting for the cabin crew) and what they would eat on the flight.

Air China’s simple cooperation may not be enough to show the brand’s love for Sina Weibo. A plane owned by Tianjin Airline was recently named “Sina Weibo.”

We observed how incredible “Instant Photo phenomenon” can be (aka随手拍解救单身青年, Instant Photos used to rescue single men and women, check out The Atlantic report). The power of microblogging as a love platform was seen again in a romantic story that will lead to marriage.

After five year’s dating, a guy proposed to his girlfriend but was turned down because the girl wasn’t prepared to get married this year. Later, she spent time at a Starbucks and left a message in the notebook they provide for customers, saying “if you can find this note, I will marry you.”

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