Environmentalism Hits Fashion Mainstream

An “eco-friendly” concept is being introduced by fashion brand Me&City (a brand launched by Metersbonwe to target Chinese consumers at a higher end). The line claims to be made from recyclable material – right down to the label!














The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
