Jack & Jones experience show (on the left), gothic style (in the middle), Jack & Jones promotional photograph on its international site (on the right)
Danish menswear brand Jack & Jones’ gothic-themed tour came to an end in Shanghai this December. The tour was named “Gothicise Your Wardrobe 2011, Jack & Jones Brand Experience Show” and hit many cities across China including Dalian, Beijing, and Jinan.
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Yuerong (in the middle) and the model with her design on (on the left)
Creating a collection to be sent down the runway, students got a taste of what pursuing a career in fashion would be like.
In her junior year as a fashion design major, our trendspotter Yuerong was enthusiastic to share her experience with us:
Mid-November marked the height of online shopping in Shanghai with the rise of “social” shopping websites, such as Mogujie, Meilishuo, and Duitang. This new breed of online shopping sites combines e-commerce and social networking by allowing users to share fashion photos. Users can sign up via a Sina Weibo or a QQ account, which makes it easier for them to share new fashion and fashion items they like on Sina or Tencent Weibo or Qzone.
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The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
