About Us
The Bergstrom Group was launched by Mary Bergstrom to tell the stories of new China. We believe that immersive consumer journeys, vividly told and illustrated, enable marketers to deeply understand their audiences and create breakthrough experiences. We began our own journey in 2006 with a focus on Chinese youth, and have since broadened our focus to women and lower tier consumers.
Our clients include marketing agencies and global brands alike. Our research and opinions have been featured in Brandweek, NPR, Women’s Wear Daily, Wall Street Journal’s Marketwatch and American Public Radio Marketplace.
What We Believe
We believe the best insights emerge when you see the world from your customer’s perspective. That’s why we create immersions you can live, breathe and touch. We believe the best insights are both ownable and actionable. After all, an idea is only right for your brand if it is the right idea for your Chinese customers.
Our Network
Our Trendspotters
We began developing our network of young trendspotters in the mainland in 2006. Our talented group includes professionals, students and artists from tier 1 through tier 4 cities. These researchers provide on-the-ground perspectives and context for how trends are playing out across China.
Our Subject Matter Experts
With the help of our subject matter experts, we are able to give you the most informed and dynamic perspective on your industry. Our SME’s are young and Chinese – but also seasoned in their fields, many of them published authors, reporters and consultants.
The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
