Dairy Queen Localizes – And Goes LOHASian

The American ice cream brand Dairy Queen is now offering its own version of traditional Chinese moon cakes, they are hoping their new product will appeal to LOHASians.

The American ice cream brand Dairy Queen is now offering its own version of traditional Chinese moon cakes, they are hoping their new product will appeal to LOHASians.

We spotted these branded delivery vehicles outside a Family Mart in Shanghai.

Move over Starbucks, C-Store is bringing Italian coffee (cappuccinos, lattes, etc.) to convenience store shoppers – on the fast and cheap.

Hoping to bridge online and offline interest, Internet memes have been spotted on package designs for a while now. See other examples including Jiong on Kleenex tissue packs and “grass mud horse” on pen packaging. We have also noticed a new inspiration on the scene – the interface of China’s most popular instant messenger QQ by Tencent is now the packaging of a local snack product.

The recent Guo MeiMei scandal exacerbated the issue that Chinese NGOs and not for profit organizations have had for years in China. People don’t trust them.
Take a look at the interpretations of the Red Cross from creative netizens on Sina Weibo.

The much feared and anticipated gao kao (China’s national college entrance exams) passed today with a big sigh of relief for the 9 million students who tested and their families. Despite some commentary about less students taking the test than did in the past, test takers continue to draw support.
Pictures of taxi drivers in Hubei province offering free rides, Shanghai subway prepares stationery for students and post on microblogs to remind students not forget necessities.

Traditional Chinese Medicine (TCM) is known for helping to deliver and regulate balance. With this promise, TCM has moved from skin care to hair care and now is finding its way into beverages.
The key is balance so with the success of Wanglaoji’s herbal cooling tea, we were not surprised to spot a kind of warming tea, widely appreciated in the north of China for helping to keep the stomach warm and relieve coldness in the body. This may seem like an odd fit for a summer release but we imagine there will be some white collars trying to regulate between the heat outside and the air conditioning inside.
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