Pechoin was created in Shanghai in the 1930s and was the first choice amongst wealthy women for decades. However, in more recent years, Pechoin was being sold in supermarkets and became know amongst middle aged women as much for its low cost as its wonderful effects. At the China Beauty Expo this summer, Pechoin unveiled its new products along with its new face – spokesmodel Karen Mok, a famous Hong Kong model and singer.  Both Ms. Mok and Pechoin are getting mixed responses to this union.

On Karen Mok’s Baidu bar, her fans are quite excited about the endorsement, claiming they are going to change their regular skin care products to Pechoin’s. “It’s going to be Karen’s new ad! I will buy a whole set of whatever she endorses,” said Wei Wenwei, one of her fans on Baidu bar.  Other fans are concerned how her endorsement will change the time-honored Pechoin brand.

Karen Mok doesn’t suit Pechoin at all.  It just feels weird.  You know, a hot star endorses an old Shanghai brand which has been very inexpensive and accepted by everyday people for a long time.  I am afraid the price of Pechoin will be raised.

- Sarah, 21, female, Taicang (Jiangsu Province)