Press
China Daily: Adidas fashions a new front in apparel
Bloomberg: M-I-C-K-E-Y Mouse Teaches Chinese English, Love for Disney
AmCham: INDUSTRY FEATURE: Cracking the Chinese Retail Market
AmCham: Changing Chinese moms and kids demand more from brands
China Media 360: 中国青年研究
YPulse: What’s In a Decade?: Understanding How Youth Are Segmented in
Ad Age China: Ten Trends Driving Sales in China’s Retail Industry
American Public Media: China’s One Child Policy
American Public Media: Cast of Characters: The Marketers
American Public Media: In China: More Kids or More Stuff?
China Daily: Global Brands Turn to China’s Young Amid Slump
American Public Media: Chinese Girls Just Not into Barbie
American Public Media: Barbie’s off to China Amid Falling Sales
AdWeek: Why Chinese Consumers Are More Loyal to Domestic Brands
Oregon Public Broadcasting: Sportswear Industry Savors Olympic Moment
American Public Media: China Can Handle Product Placement
Women’s Wear Daily: China’s Youth Appeal
American Public Media: The Winning Athlete Gets the Sales
Wall Street Journal: Shoe Makers Gunning for Olympian Feat
The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
