What We Do
Our on-the-ground culture analysts, trendspotters, subject matter experts, photographers, and documentarians are dedicated to uncovering insights that are both authentic to consumers and actionable to our clients.
We provide the following services:
Customer Immersions
Audience Profiling
Trend Reporting
Consulting
Workshops
Creative Reviews
Tiered Audience Panels
We don’t believe in behind-the-glass observation.
People feel comfortable sharing their true thoughts when we get personal–interviewing in home, meeting with peer groups in their favorite hang-outs, and taking a more intimate approach to online research. The execution of our findings are personal and unique–video, life-in-a-box, photography, collages–to help our clients see their brands from their customers’ point-of-view.
The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
